Got a podcast or Alexa flash briefing skill? Wonder how to repurpose your audio content for people who don’t have an Echo device or don’t listen to podcasts? In this article, you’ll discover how to repurpose your audio content to reach a wider audience. #1: Create an Audiogram From Your Flash Briefing or Podcast Sharing
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Your tweets haven't gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you're hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them.
Yes, that’s right — the MozCon 2018 Video Bundle is here and we can’t wait share it with you!
Ready to dive in? Feel free to skip straight to the fun part!
Buy the MozCon 2018 Video Bundle
Did you attend MozCon 2018? You’re in luck! The full video bundle is included with your ticket price. Check your inbox for an email with a link to exclusive video access. Can’t find it? — we're happy to help!
If you weren’t able to make it, MozCon 2018 was awesome, to say the least. I’m not just saying that because I want to see you at MozCon 2019, but because, in just three short days, I witnessed magic happen.
No, not the kind you find at Disneyland (even though I firmly believe MozCon is Disneyland for marketers… but that’s another story), but the kind you find when you bring hundreds of people together from different walks of life, each with their own special talents, and watch them create one of the most thought-provoking, engaging, and inclusive communities I've ever seen. They fostered a wealth of knowledge and resources that left everyone with plenty of new ideas and answers to marketing’s most challenging questions. That, coupled with the impressive speaker line up and innovative topics, made 2018 one of the best MozCons to date. I am honored to have been a part of it.
99.1% of attendees said they were either satisfied, very satisfied, or extremely satisfied with the conference overall.
And when it came to the topics, 77.8% said the topics were just the right amount of advanced — there was plenty to learn, but we weren’t too overwhelmed.
Here’s what Lily Ray, SEO Director at Path Interactive, had to say about MozCon 2018:
I hope you experience a slice of MozCon magic with the MozCon 2018 Video Bundle. With it, you’ll gain access to 12 hours of content full of actionable tactics you can instantly put to work for you and your team. The sessions are sure to help energize your online marketing strategy.
For just $299, you can enjoy the full MozCon experience from the comfort of your home or office. The bundle includes:
Buy the MozCon 2018 Video Bundle
Not convinced yet? Watch a session now… for free!To help you decide whether the video bundle is right for you, we're sharing one of our highest-rated sessions with you for free! In this session, Moz’s own marketing scientist and SEO extraordinaire Dr. Pete Meyers discusses mapping keywords to searcher intent and capitalizing on the promise of ranking to drive results that attract clicks and customers. Enjoy!
Ranking is a Promise: Can You Deliver? with Dr. Pete MeyersFinally, a BIG thank you to the team who made MozCon and this video bundle possible. We love sharing all this knowledge and couldn’t do it without the support of our vendors, partners, and the entire MozCon team.
And to the community, we wish you happy learning and hope to see you at MozCon 2019!
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50. What does that number mean to you? Perhaps, you think of golden wedding anniversaries when you think of 50. Or maybe you think about how it’s the fifth magic number in nuclear physics. It represents the number of states in the U.S. It’s also a milestone achievement in the NHL: 50 goals in 50 games.
In addition to those connections, fifty is important for word-of-mouth marketing. Why? Because fully half of all Americans would choose offline or online word-of-mouth if they had to pick just one source of information when researching purchases.
Half of all Americans would choose offline or online word-of-mouth if they had to pick just one source of information when researching purchases. #ChatterMatters
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This is because we trust each other more than ever, and we trust businesses and organizations less. The global PR firm Edelman reports on trends in trust in its annual Trust Barometer. In 2017, it revealed the largest-ever drop in trust for institutions of government, business, media and NGOs. At the same time, “a person like yourself” became just as credible a source of information as a technical or academic expert and much more credible than a CEO or government official.
Trust declines aren’t isolated to business and government institutions. In 2018 our word-of-mouth report, Chatter Matters, we found Americans don’t necessarily trust a common marketing approach: celebrity endorsements and recommendations. At a time when businesses are spending more on influencer marketing, our research suggests those efforts may be ineffective, at least with top-tier celebrities. We asked our respondents which celebrity or famous person they’d rely upon for the most recommendations. Twenty-five percent said “none.”
25% of Americans trust no celebrity or famous person’s recommendations. #ChatterMatters
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These are the celebrities consumers trust. Are you surprised?
Among the celebrities mentioned, Oprah was cited most often with 4% saying they would trust recommendations from her. A stunning 285 different famous people were mentioned by just one respondent.
Trust: Your Business’s Most Vital AssetAuthor and keynote speaker David Horsager says “trust is a company’s most important asset,” and he’s right. But the distribution vehicle for that trust is not the company itself. It is the company’s customers. Consider these points when it comes to the business value of trust:
19% of all purchases are driven directly by word-of-mouth and as much as 40% of all purchases are influenced by word-of-mouth. #WordOfMouth
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57% of us will stop doing business with a company that has broken our trust. #WordOfMouth
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86% of people say authenticity is important when deciding what brands they support and trust. #WordOfMouth
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Trust us. Trust matters.
Word-of-mouth is one of the most powerful ways to build trust, but less than 1% of marketers have a strategy in place to make it happen. That’s exactly why I’ve teamed up with my friend, Daniel Lemin, to write Talk Triggers. We can’t assume word-of-mouth will spontaneously materialize. Businesses need a purposeful differentiator that compels people to talk. We call this a Talk Trigger. You can read more about this idea when our book is released on October 3. Until then, get the entire and most recent word-of-mouth data available when you download Chatter Matters.
Word-of-mouth is one of the most powerful ways to build trust, but less than 1% of marketers have a strategy in place to make it happen. #ChatterMatters
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Chatter Matters is a proprietary word-of-mouth report produced by Convince & Convert Consulting and the research firm, Audience Audit. It examines the word-of-mouth attitudes of 1,001 randomly selected Americans. The margin of error is approximately +/- 3.1%. Chatter Matters is a companion piece to my all-new book, Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth.
Analytics – they’re the magic behind why our social media content campaigns mean something – but not everyone bothers to track them and they’re missing out.
Today’s consumers expect more from companies. They increasingly look for brands that engage with them online and organisations that do, reap real benefits. But in order to do this, you have to know what works and what doesn’t and it’s far more complex than just the vanity metrics of likes, shares, and comments.
Do you know who is visiting your site? When they’re visiting? What they do once they arrive at your landing page? Whether they’re spending anything or signing up for your services? Do you get more visitors after you’ve run a social media campaign or Facebook Ad?
Answering the important questions
These are the vitally important questions which can only be answered by searching through and examining your web traffic and social media analytics.
Are you wondering how to create meaningful interactions in your Facebook group? Are you using all the Group features Facebook offers? In this article, you’ll discover how to manage a Facebook group your members will value and engage with. Build an Inner Circle With Your Facebook Group Once you’ve set up your Facebook group, it’s
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn ads features and Snapchat partnering with Amazon on new visual search tools. Our special guest
Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with
